Everything You Need To Know About Advertising On Radio?

About Advertising in Radio

Radio Advertising is the second most widely used medium that people can connect to. It can be called word of mouth advertising. Due to its popularity, it is one of the best platforms to market the services of several businesses.

Popular FM stations in India are Radio city, BIG FM and FM Air Rainbow.

Radio at present covers 97.5% of the total population and 91% of the total area of India. Large FM markets are in the cities such as Mumbai, Bangalore, Chennai, Delhi and Kolkata.

Why to advertise on radio

FM radio advertising has various advantages. Advertisers choose to advertise on the FM radio for the following reasons:

Radio ads can help businesses with selective targeting based on specific market and demographic segmentations.

Radio ads works with the frequency and being able to expose your ad to the audience repeatedly to build awareness.

Radio ads are effective, transparent and strongly stored in memory.

FM radio rates have significantly less costs compared to other types of media.