Types and Benefits of Auto Rickshaw Brandings?

When we talk about branding, there are many technical definitions such as the voice of the business or reputation of the business products or services in the market, and more. But, in layman's terms, branding is what people feel and think when they see a product or business name. In India, offline branding is prominent because a huge percentage of the population is not even exposed to digital/online media. In this scenario, one needs a medium to reach maximum people and one such popular channel is the auto-rickshaw. Yes, you read it right! Auto rickshaw branding is creating a stir in the market for quite some time now as auto is not only an affordable transport channel but also it covers the narrow, cranky roads and areas where digital marketing or other vehicles might not reach.

Interesting?? Let us delve deeper into auto-rickshaw branding to know what it is, how to do it, what are its different types, what can be its advantages and more?

What is auto rickshaw branding and how to do it?

Auto rickshaw branding is a transit branding technique in which banners, posters, and advertisements of various products and services are pasted on the auto to come into the eyes of a large audience. The reason for advertisement could be different like attracting the core audience, brand recognition, promotion, or more.

But how successful this auto hood branding will depend on the content, design, clarity, placement of banner or flex placement. For auto rickshaw branding, the content should be short, crisp, and clear. In addition to this, what matters is where the advertisement is pasted on auto or flex is stitched and how clearly. When the approach is clear and creative with the right inputs, you will get great results.

Different Types Of Auto Rickshaw Branding

There are a few different types of auto-rickshaw branding available out of which an advertiser can choose based on requirements and budget. The main types are as follows:

Auto Back Ads

In this, the advertisements are pasted on the backs of the auto which are small in size. Therefore, it is a cost-effective type of auto branding. But, it has a high reach and visibility as not only the travelers but also the people standing behind or crossing by from somewhere near can see these stickers. Even when the auto is running, the people in other vehicles can easily see these ads. So, it gives a high return on investment in the form of ad viewers.

Auto Hood Ads

In auto hood branding, the flex or banners cover the entire hood of the auto so it is relatively bigger. Due to the larger size of the ad, it is costlier than the previous one but also has a greater impact on the minds of the viewers.

Major Benefits of Auto Rickshaw Branding

The merits of auto-rickshaw branding are numerous and it?s difficult to list them all. But, the major benefits are as follows:

The modern concept of advertising

Auto hood branding has emerged as the most effective concept of branding in the most recent times.

Brand awareness

Auto rickshaw branding is one of the cheapest ways of creating brand awareness and reaching a larger audience base.

Mobile transit medium of marketing

Auto rickshaw branding gives great advantages in terms of branding, promotion, and educating the audience as it?s a mobile transit medium and one can read on the go.

Easily approachable

Auto rickshaw branding is one of the easiest and most approachable forms of advertisement for people.

Outdoor advertising benefits

It gives the advertisers high outdoor advertisement exposure benefits at a minimal price.

Cost-Effective

Auto rickshaw branding has reasonable prices for marketing and advertisements. It costs less than other forms of ads like billboards, hoardings, etc.

Long-term visibility

Most advertisements on the auto are in the form of vinyl sheets, flex, or stickers that have high durabilities and due to this, the visibility of these ads is also long.

Catering the various industries

This branding has the tendency to penetrate the traditional and competitive marketing traits and can be adopted by almost every industry regardless of its size whether small, medium, or enterprise.

Environment friendly

One of the most important benefits of this branding is doing marketing at no extra environmental costs without harming the people.

Benefits to Auto Drivers

Due to advertisements, the auto driver gets some extra money from the advertiser company, and also, the auto gets some extra weather protection from flex hood ads.

Wrapping Up:

After knowing major things about auto rickshaw branding, you might be interested in this. However, doing it on your own is quite a daunting task if you want to advertise on a vast number of auto-rickshaws as it can be highly time-consuming. Therefore, finding the right advertising company is a must. But, you need not hassle much to choose one of the best media agencies for auto branding, when Excellent Publicity is here! They can assist you in locating the right areas for auto branding and appoint their efficient planners and executors to share your requirements for a campaign to come out with outstanding results!